Professional Story
I bring a wealth of experience in marketing, design, and strategy, with deep knowledge of a wide range of software and tools. Throughout my career, I’ve been recognized as a self-driven professional who loves creating impactful content, developing smart marketing strategies, and helping brands succeed. My dedication and results have consistently earned me recognition, including multiple Employee of the Month awards. I’m passionate about putting my skills to work for companies that value creativity, innovation, and measurable results. Thank you for visiting my portfolio. I look forward to the possibility of working together.
Photoshop
Digital Design
Illustrator
Print Design
InDesign
Social Media Content Design
Canva
Marketing Materials
Figma
Email Design
Technical Design
Motion Graphics
UI/UX w/landing pages
Teaching Materials
Packaging
Design Power Points
PDF Creations
Web Design Knowledge
HTML 5
Square Space
CSS3
Word Press
Dreamweaver
Go Daddy
Hubspot
Shopify
Wix
Motion Graphics
Layout Design
SEO Proficient
ADA Compliant
Javascript
Mobile Design
Cross Browser Compatability
Optimal Google Design
Marketing
Full Campaign Execution
Google Analytics
AB Testing
Multi Level Analysis
Trend Focusing
Facebook Marketing
Establish and Optimize KPIs
Budget Management
Instagram Marketing
Measure an track ROI
Social Media Content
Branding
Videography
Final Cut Pro
Video Creation
Video Creation
Sound Design and Editing
Adobe Premier
Video Editing
Adobe After Effects
Motion Graphics
Encoding for Platforms
Capcut
Graphic Design Knowledge
Photoshop
Digital Design
Print Design
InDesign
Social Media Content Design
Canva
Marketing Materials
Figma
Email Design
Motion Graphics
Illustrator
Teaching Materials
Packaging
Design Power Points
PDF Creations
Technical Design
Web Design Knowledge
UI/UX
HTML 5
CSS3
Word Press
Dreamweaver
Wix
Motion Graphics
Layout Design
SEO Strategist
ADA Compliant
Optimal Google Design
Javascript
Multi Platform Design
Cross Browser Compatibility
Domain Manager
Square Space
AI Rendering and implementation
Videography
Final Cut Pro
Video Creation
Visual Storytelling
Adobe Premier
Video Editing
Sound Design and Editing
Encoding for Platforms
Adobe After Effects
Motion Graphics
Capcut
Marketing
Full Campaign Execution
Growth Marketing Strategist
Multi Level Analysis
Establish and Optimize KPIs
Measure and track ROI
Google Analytics
AB Testing
Trend Focusing
Facebook Marketing
Budget Management
Instagram Marketing
Hubspot
Social Media Content
Branding
Monday
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Years of Creative Leadership: Proven expertise in marketing, graphic design, web design, and digital strategy, helping businesses and nonprofits elevate their brand presence.
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Business Turnaround Success: Transformed a preschool facing $10K monthly losses into a $9K monthly profit within two months — increasing enrollment by 33% and creating a $19K financial swing.
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End-to-End Marketing Solutions: From brand strategy and web development to social media, SEO, video production, and email marketing — a one-stop partner for measurable growth.
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Multi-Platform Web Design: Designed and developed 50+ websites across WordPress, Wix, Shopify, and Squarespace, improving client visibility and driving traffic.
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Proven Revenue Growth: Increased sales, engagement, and visibility for small businesses, eCommerce brands, and startups with data-driven campaigns.
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Creative Storytelling: Skilled in photography, videography, and content creation that brings brands to life across digital and print channels.
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Trusted by Businesses & Nonprofits: Partnered with cosmetics, retail, education, real estate, and community organizations to design tailored marketing strategies.
Portfolio
Gayla Bentley
Creative Direction - Branding and Identity - Social Media Content Creation - Marketing Strategy - Social Media Growth - Engagement Strategy - Storytelling - Analytics - Motion Graphics - Graphic Design - Web Design - and more
I have joined Gayla Bentley, a fashion icon, personality, and author known for her timeless style, sharp wit, and ability to make women feel confident, empowered, and effortlessly elegant, to elevate her brand through cohesive marketing, creative direction, and a polished digital presence. I manage her social media strategy, content creation, design, and ongoing web updates to bring her signature elegance and authority forward with clarity and consistency. In just sixty days, I increased her engagement by 270 % in 60 days through consistent content, audience alignment, and intentional creative direction. My work expands her reach, strengthens her audience connection, and positions her for future media features, partnerships, and continued brand growth.
MARJI Cosmetics
Motion Graphics - Graphic Design - Marketing Strategy
Social Media - Videography - Video Editing - Marketing Strategy - Analytics and more
Developed a tailored marketing plan that increased sales by 30% while keeping the client’s customer base steady. Their online presence was refreshed with updated social media strategies, and I continue to support their side business through video editing and custom flyer designs.
Made with Adobe After Effects
Northwoods Early Learning Preschool
Northwoods Early Learning is one of the biggest accomplishments. The school was losing 10k a month and had 63 kids. They came to me and asked if I could help. I developed a marketing strategy. I implemented that strategy using my web design, graphic design, social media, and marketing skills, Within two months, I reversed a $10K monthly loss into a $9K monthly profit, growing enrollment by 33%. To be able to help save a preschool was a great professional achievement
Please visit the Northwoods Website:
http://www.northwoodspreschool.org
Marketing Materials
Social Media
Michelle - Creative Director and
Marketing Designer
As a freelance creative, I have partnered with brands, entrepreneurs, and organizations across fashion, beauty, education, lifestyle, and local business to deliver end to end brand and marketing support. My work spans content strategy, social media management, graphic design, web design, paid and organic growth, and full brand development. I am often brought in to diagnose problems quickly, elevate brand presence, and create systems that drive measurable engagement and revenue. From saving a preschool from closure by rebuilding its entire marketing infrastructure, to leading creative strategy for high profile personalities like Gayla Bentley, to designing campaigns that boosted client engagement by more than two hundred percent in sixty days, my freelance work reflects versatility, leadership, and the ability to produce outcomes that matter. I bring the same level of strategy, polish, and professionalism to every project as I would to an in house role, making me both a creative partner and a results driven marketer clients rely on.
At the Texas Department of Criminal Justice, managed digital operations and marketing support for a diverse catalog of prison industry products, including garments, graphics, and soap. Designed and launched a new government website featuring over 1,000 products, improving accessibility and usability. Collaborated with the marketing department to create catalogs and promotional materials, while also assisting the IT department with troubleshooting and monitoring for digital contraband. Contributions were recognized with the State of Texas Excellence Award for outstanding performance and impact.
Experience
2025 - Current
Gayla Bentley - Fashion Icon / Personality
Creative Director
• Increased engagement by 270% in 60 days through consistent content, audience alignment, and creative direction
• Built a strong social media presence by producing daily content, managing schedules, designing branded visuals, and guiding platform strategy
• Designed polished flyers, campaign graphics, and digital assets
• Currently developing a Gayla Bentley professional website to support her next chapter and provide an updated, cohesive digital home for the brand
• Leveraged analytics to optimize posting times, content themes, and engagement strategies resulting in ongoing growth across key platforms
• Strengthened brand identity through impactful storytelling that reflects her voice, humor, elegance, and signature teaching style
• Built and designed a professional press kit to support future media opportunities, book promotion, and speaking engagements
• Provided personal assistant support through scheduling, visual planning, coordination, and organization across creative and marketing initiatives
• Produce video, photo, and short form content that elevates her brand presence across social platforms
• Translate decades of fashion experience into modern, polished visual content for The Gayla Project
• Develop brand assets, press kit visuals, and storytelling materials for her upcoming book and media initiatives
April 2011 - Current
Freelance
Creative Director and
Marketing Designer
• Led creative direction and brand development for a wide range of clients, elevating visual identity, digital presence, and audience engagement
• Designed websites that improved user experience, enhanced search visibility, and increased audience engagement
• Built complete brand identity systems including logos, color palettes, typography, packaging, and marketing materials
• Produced multi platform content strategies including graphics, video, photography, and social media assets
• Directed videography and photography for lifestyle, product, promotional, and digital campaigns
• Developed marketing campaigns that supported visibility, lead generation, and conversion across diverse industries
• Implemented SEO strategies that increased organic traffic and positioned clients for improved search ranking
• Provided ongoing creative consulting including analytics insights, website updates, content planning, and brand strategy
Dec 2007 - Apr 2011
Texas Department of Criminal Justice
Web Administrator
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Managed an ADA compliant public website with more than one thousand products
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Designed marketing materials and digital assets for statewide communication
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Improved intranet systems to enhance communication and workflow
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Designed a one thousand item catalog that improved efficiency
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Collaborated with multiple departments to maintain accurate content
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Received the Texas Excellence Award for outstanding contributions
2024 - Present
Beauty by Marji
Marketing Director
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Increased brand visibility through cohesive marketing strategies across social media, email, and video platforms
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Designed beauty centered visual assets including product graphics, educational content, and campaign materials
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Managed video production and publishing for YouTube and Facebook
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Strengthened brand identity with consistent themes, campaign concepts, and product narratives
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Leveraged analytics to refine content direction and improve engagement
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Supported product launches through coordinated graphics and promotional assets
2022 - 2024
Northwoods ELCP
Marketing Manager
• Transformed the preschool from a ten thousand dollar monthly loss to a nine thousand dollar monthly profit in sixty days
• Increased enrollment from sixty three to eighty four students through digital marketing and improved communication
• Created all photography, videography, and print materials for the school
• Designed social media content and consistent posting strategy
• Developed parent communication materials including guides and event flyers
• Produced educational graphics and curriculum support materials
Contact Michelle
If you have any further questions or comment and would like to contact me, please fill out the form or you can contact me by the information below
Thank You!
832-978-3699