PROFESSIONAL
Design Software Knowledge
PHOTOSHOP
85%
ILLUSTRATOR
80%
LIGHTROOM
70%
IN DESIGN
75%
HTML & CSS
80%
WIX
80%
WORDPRESS
75%
CANVA
80%
FIGMA
75%
Additional Software Knowledge
WORD
85%
EXCEL
70%
POWER POINT
75%
CONSTANT CONTACT
80%
Experience
2022 - 2024
Northwoods ELCP
Marketing Manager and Teacher
​✦ Develops and manages preschool marketing strategies, boosting enrollment and profitability.
✦ Designs educational materials and guides, enhancing teaching effectiveness.
✦ Creates and oversees digital marketing content, optimizing SEO and social media presence.
✦ Leads visual content creation, capturing impactful photography and videography.
✦ Facilitates classroom support and parent communication, fostering community engagement.
✦ Spearheaded preschool marketing strategies, significantly boosting enrollment and enhancing overall profitability.
Sep 2018 - Sep 2021
Dakadoo
Graphic Designer, Web Designer, Marketing Manager, Owner
​✦ Designed diverse marketing materials, enhancing client engagement and brand visibility. ✦ Developed multiple websites, boosting online presence for businesses and nonprofits.
✦ Managed social media, delivering strategic insights and improving audience interaction.
✦ Led product design from concept to execution, ensuring high-quality outcomes.
✦ Trained clients in digital tools, enhancing their marketing capabilities and effectiveness.
✦ Crafted compelling marketing strategies that enhanced brand visibility, resulting in substantial improvements in client engagement.
✦ Executed website redesigns that improved user experience, leading to marked gains in site traffic and customer retention.
Jan 2014 - Dec 2015
Whobbies
Marketing Manager​
✦ Led eCommerce site launch, boosting sales through national marketing campaign
✦ Spearheaded national marketing initiatives, achieving substantial improvements in brand visibility and sales growth across multiple channels.
✦ Implemented data-driven strategies for digital campaigns, enhancing audience targeting and leading to noticeable engagement increases.
✦ Maintained comprehensive analytics reports to track campaign performance, ensuring alignment with overall marketing objectives and timely adjustments.
Sep 2011 - Dec 2012
Paracord Plaza
Business Owner​
✦ Managed day-to-day business operations, including budgeting, scheduling, and vendor coordination to ensure efficiency and growth.
✦ Developed and executed marketing strategies, including digital, print, and community outreach to increase brand visibility.
✦ Established and maintained social media presence across platforms to engage audiences and promote products.
✦ Designed product packaging, user manuals, and technical specifications, ensuring clear communication and brand consistency.
✦ Built and optimized shipping logistics processes, improving fulfillment speed and reducing costs.
✦ Cultivated strategic partnerships with schools and businesses to expand market reach and collaborative opportunities.
✦ Trained and supervised production staff, including individuals in rehabilitation programs, to manufacture high-quality products.
✦ Launched product lines that generated over $10,000 in revenue for school fundraisers. ⬧ Contributed to community impact by helping rehabilitate individuals with traumatic brain injuries through hands-on vocational training.
2024 - Present
Beauty by Marji
Marketing Director
✦ Lead marketing campaigns boosting brand visibility and sales growth
✦ Design visual assets for print, digital, and social media platforms
✦ Oversee video production and account management on YouTube, Google, and Facebook
✦ Strategize to enhance brand awareness and drive measurable sales increases
✦ Executed marketing strategies that elevated brand visibility, resulting in a measurable increase in customer engagement and sales.
Sep 2021 - Jan 2022
Aquatrails
Marketing Manager
✦ Boosted customer interaction via digital campaigns and SEO, enhancing brand visibility.
✦ Launched targeted social media ads, driving significant engagement and brand awareness.
✦ Managed email campaigns and database, optimizing communication and client retention.
✦ Implemented targeted marketing strategies, driving substantial improvements in customer acquisition and retention.
Feb 2012 - Aug 2018
Mde Designs
Graphic Designer and Web Developer
​✦ Designed custom websites for diverse clients, boosting engagement and brand recognition.
✦ Enhanced sales and visibility through strategic UX/UI design implementations.
✦ Created ADA-compliant sites and SEO strategies, improving accessibility and search rankings.
✦ Produced compelling visual content for varied projects, enhancing narrative impact.
✦ Delivered marketing assets that increased audience engagement across multiple platforms.
✦ Designed and developed over 50 custom websites, enhancing client engagement and driving measurable increases in online traffic.
Feb 2012 - Aug 2018
Mde Designs
Graphic Designer and Web Developer
✦ Designed custom websites for diverse clients, boosting engagement and brand recognition.
✦ Enhanced sales and visibility through strategic UX/UI design implementations.
✦ Created ADA-compliant sites and SEO strategies, improving accessibility and search rankings.
✦ Produced compelling visual content for varied projects, enhancing narrative impact.
✦ Delivered marketing assets that increased audience engagement across multiple platforms.
✦ Designed and developed over 50 custom websites, enhancing client engagement and driving measurable increases in online traffic.
Dec 2007 - Apr 2011
Texas Department of Criminal Justice
Web Administrator
✦ Built and maintained a compliant website with 1,000+ products, enhancing accessibility.
✦ Managed intranet for improved staff communication and technical support.
✦ Designed a 1,000-item catalog for better customer experience and efficiency.
✦ Created training materials to support employee development.
✦ Received Texas Excellence Award for outstanding contributions.
✦ Streamlined website management processes, enhancing user experience and significantly increasing site traffic and engagement.
Contact Michelle
If you have any further questions or comment and would like to contact me, please fill out the form or you can contact me by the information below
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Thank You!
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832-978-3699
