Strategic Marketing Leadership
I help businesses grow by connecting strategy, creative direction, and hands on execution into marketing that drives results.
Northwoods Early Learning Preschool
Enrollment Growth and Business Turnaround Through Strategic Marketing
Northwoods was operating at a monthly loss with declining enrollment and inconsistent communication.
I rebuilt the marketing approach from the ground up, focusing on clear messaging, consistent parent communication, and stronger community visibility.
This included restructuring how the school presented its value, improving digital presence, and creating a unified system across social media, website, and internal communications.
In 60 days, enrollment increased from 63 to 84 students, turning a $10K monthly loss into a $9K monthly profit.
Contractor Training Campaign Strategy
Noritz Partnership
Developed training event flyer and supporting marketing materials to promote contractor attendance and communicate key program benefits.
Collaborated with internal team and manufacturer messaging to ensure alignment with product positioning and field sales efforts.
Supported contractor engagement and local event visibility through targeted marketing execution.
Multi State Manufacturer Portfolio System
Territory and Brand Alignment
Led the structuring and positioning of a multi-state manufacturer portfolio, aligning product lines, territories, and sales focus to create clarity for internal teams and distributor partners.
Created clarity across territories and product lines to support alignment between internal teams and distributor partners.
Q2 Product Brochure Design
Product Catalog Development
Sales and Distributor Enablement
Developed training event flyer and supporting marketing materials to promote contractor attendance and communicate key program benefits.
Collaborated with internal team and manufacturer messaging to ensure alignment with product positioning and field sales efforts.
Supported contractor engagement and local event visibility through targeted marketing execution.
Brand Development and Digital Presence
From Personal Brand Identity to Audience Engagement and Growth
Developed and refined a personal brand identity to support positioning, visibility, and audience connection across multiple platforms.
Created cohesive visual direction and messaging through press materials, social content, and event promotion to establish a recognizable and consistent brand presence.
Supported ongoing engagement through strategic content development, aligning messaging with audience behavior and brand voice.
Built a lifestyle brand through consistency, clarity, and intentional storytelling.
